Aupulent was created in 2021 with one clear purpose -
To make fine diamond jewellery more honest, accessible, and personal.Even today, buying jewellery online feels like a leap of faith. Questions around authenticity, quality, and trust still hold many people back. We understand that — and that’s exactly what we’re here to change.Aupulent is built to make lab-grown diamond jewellery the new standard in everyday elegance: ethical, affordable, and exceptional in design. We’re committed to maximum transparency, certified quality, and meaningful design — so you can shop with confidence, wherever you are.With every creation, we aim to spark confidence, celebrate individuality, and inspire a more conscious way of wearing diamonds.
BIS Hallmark Gold
IGI Certified Diamonds
Eco-Friendly Jewellery
Life Time Buy Back & Exchange
Ethical Jewellery
Free 15 Days Return
Man Behind Aupulent
Surya Jain, Founder & CEO
Aupulent is founded by Surya Jain, a fifth-generation jeweller and passionate believer in mindful luxury.Born into the legacy of Nikka Mal Babu Ram Jewellers — a 150+ year-old jewellery house in Chandigarh — Surya blends heritage craftsmanship with a modern, sustainable vision. With global exposure and a deep-rooted family legacy in jewellery, he brings a rare mix of tradition and innovation to the brand.His passion goes beyond sparkle — it’s about purpose. With Aupulent, Surya’s mission is to build a brand that honours legacy while leading the future of jewellery — clean, cultured, and conscious.
Aupulent Jewellery Craftsmanship
It Starts with a Sketch
Every Aupulent piece begins with an idea — a hand-drawn sketch inspired by modern elegance and timeless charm. Our design team thoughtfully balances aesthetics with wearability.
3D CAD Brings It to Life
We translate our sketches into 3D CAD models for precision. This stage helps us perfect proportions, visualise intricate details, and prepare the design for casting.
The Wax Model Is Cast
Using lost-wax casting, we create a mold that captures every detail of the design. The result is a raw framework that’s strong, structured, and ready to shine.
Ethically Grown, Consciously Chosen
At the heart of our jewellery are lab-grown diamonds — sustainably created using CVD technology. Each one is carefully selected for brilliance, clarity, and cut.
Setting with Masterful Precision
Our skilled craftsmen hand-set each diamond using traditional techniques passed down through generations. This step ensures security, symmetry, and sparkle.
Polished to Perfection
The piece undergoes multiple stages of polishing to achieve its flawless shine. From smoothing edges to enhancing brilliance — every detail is perfected.