Why Oval-Cut Diamonds Are Taking Over the Spotlight — And We’re Here for It

For decades, round-cut diamonds have dominated engagement rings and fine jewellery boxes around the world. Their symmetry, sparkle, and timeless appeal made them a universal favourite. But change is in the air—and on the fingers of fashion-forward buyers. Today’s young consumers are looking for something a little more individual, a little less expected. Enter: the oval-cut diamond.

At Aupulent, we’ve seen a noticeable shift in preferences among our clients aged 25 to 40, especially those shopping for engagement rings, solitaires, or statement jewellery. The rising star? Fancy-cut diamonds—with oval-shaped diamonds leading the charge.

The Rise of the Oval-Cut Diamond

So, why is the oval diamond having such a moment?

For one, it’s effortlessly elegant. Its elongated shape flatters the hand, creating a slimming and lengthening effect on the fingers. It offers all the brilliance of a round diamond—but with a twist of modern sophistication. Whether set in a solitaire or surrounded by a halo, oval-cut diamonds feel both classic and fresh.

Celebrities like Hailey Bieber, Blake Lively, and Kourtney Kardashian have all proudly sported oval-cut engagement rings, further fuelling the trend. And when the stars speak, the world listens—especially when it comes to jewellery.

Lab-Grown Diamonds Make Fancy Cuts More Accessible

In the past, fancy-cut diamonds came with a steeper price tag, making them feel out of reach for many. But lab-grown diamonds are rewriting the rules.

At Aupulent, every diamond we use is 100% lab-grown, fully certified, and consciously sourced. Thanks to the affordable pricing and ethical production of lab diamonds, customers can now explore larger stones, bolder cuts, and custom designs without breaking the bank.

That means you don’t have to compromise between budget and beauty. You can go bold with an oval, emerald, or pear cut—and still stay well within your price range.

More Than Just a Trend

While round-cut diamonds will always have their place, fancy-cut stones—especially oval diamonds—are here to stay. They signal personality, confidence, and a desire to stand out. In a world where everyone’s looking for their “something different,” oval cuts offer the perfect mix of sparkle and individuality.

Whether you're celebrating an engagement, milestone, or just treating yourself, a fancy-cut diamond is a stylish choice with timeless charm.

Discover Fancy-Cut Lab Diamonds at Aupulent

At Aupulent, we curate an evolving collection of oval, emerald, pear, and cushion-cut lab-grown diamonds designed for the modern Indian buyer. From classic rings to statement earrings, our designs are crafted to help you express your unique story—beautifully and sustainably.

Ready to explore the beauty of the oval cut?
Shop our Fancy-Cut Diamond Collection