From Bollywood Sparkle to Aupulent Innovation: Why Lab-Grown Diamonds Are Trending in India
In a country where diamonds have long been symbols of status and tradition, a quiet revolution is taking place. As celebrities increasingly choose lab-grown diamonds for their ethical and environmental benefits, innovative brands like Aupulent Jewellery are making this sustainable luxury accessible to everyday consumers.
How Celebrities Are Driving the Lab-Grown Diamond Trend
Across India's entertainment industry, celebrities are embracing lab-grown diamonds for their ethical advantages. Stars like Rakulpreet Singh have been spotted wearing "dazzling diamond dangler" earrings featuring lab-grown diamonds, while Janhvi Kapoor has showcased "a beautiful lab-diamond necklace with an emerald pendant" at high-profile events.
This trend extends to other influential figures like Swara Bhaskar, who has worn "an ear cuff, earrings, and rings embedded with lab-grown diamonds," demonstrating the versatility and glamour potential of these sustainable gems.
While these celebrities aren't specifically affiliated with Aupulent, their choices are creating broader awareness and acceptance of lab-grown diamonds in the Indian market.
Aupulent: Making Celebrity-Quality Diamonds Accessible
Aupulent has established itself as "India's fastest growing lab-grown diamond jewellery brand," bringing the same quality of lab-grown diamonds favored by celebrities to everyday consumers. Their collection features IGI-certified lab-grown diamonds crafted into elegant rings, earrings, and pendants that combine luxury with sustainability. Aupulent Jewellery
What makes Aupulent unique is their ability to offer products with the same ethical benefits and visual appeal as those seen on celebrities, but at price points that make luxury truly accessible.
Why Lab-Grown Diamonds Are Capturing Attention
The reasons celebrities choose lab-grown diamonds align perfectly with Aupulent's value proposition:
Ethical Sourcing
A primary appeal is the conflict-free nature of lab-grown diamonds. Unlike mined diamonds, which are often associated with "human rights violations, child labor, and environmental damage," lab-grown alternatives are "produced in a controlled environment, eliminating the risk of these issues."
Environmental Benefits
Aupulent exemplifies the environmental consciousness driving this trend, as the brand "blends precision craftsmanship with cutting-edge technology" to create sustainable luxury without the ecological impact of traditional diamond mining. Aupulent Jewellery
Remarkable Value
Aupulent offers extraordinary value compared to natural diamonds. While "a high-quality 1 carat natural diamond price in India would be around INR 2,50,000 to INR 4,00,000, a similar 1 carat lab grown diamond" from Aupulent "will be available for approximately INR 50,000 to INR 60,000," making celebrity-quality luxury accessible to more consumers. Aupulent Jewellery
Celebrity Red Carpet Moments Inspiring Trends
On the global stage, stars have enhanced their red carpet looks with statement pieces featuring "a feathered design accented by pearls and lab-grown diamonds," creating memorable fashion moments that inspire consumers worldwide.
These high-profile appearances create aspirational imagery that brands like Aupulent can reference, showing customers how their own lab-grown diamond pieces can achieve similar elegance and style.
Aupulent's Pioneer Status in Chandigarh
While celebrities drive awareness nationally, Aupulent is making practical impact regionally. The brand proudly stands as "the first to introduce lab-grown diamonds in Chandigarh," bringing sustainable and affordable luxury jewelry to this important region. Aupulent Jewellery
This pioneering approach demonstrates Aupulent's commitment to expanding access to sustainable luxury beyond just the circles of the rich and famous.
The Innovation Behind Aupulent's Success
Founded by Surya Jain, a fifth-generation jeweler, Aupulent was specifically created to be "affordable, fashionable and future-ready," catering to "the needs of the younger generation, who are looking for jewellery for everyday use." Yourstory
This combination of heritage expertise and forward-thinking design makes Aupulent perfectly positioned to translate celebrity trends into accessible reality for mainstream consumers.
Government Support Boosting the Industry
The celebrity trend and Aupulent's growth coincide with significant government backing for the lab-grown diamond industry. In the Union Budget 2025, Finance Minister Nirmala Sitharaman announced the removal of the 5% customs duty on diamond seeds used in lab-grown diamond production, aiming to reduce production costs and encourage domestic manufacturing.
This policy support creates an environment where brands like Aupulent can flourish, making celebrity-quality sustainable luxury increasingly accessible.
The Growing Market for Lab-Grown Diamonds
The overall lab-grown diamond market is experiencing rapid expansion, with brands increasingly "going from an online-first brand to a full-fledged omnichannel player with 50 stores in the pipeline," and focusing on "innovation, with lab-grown diamonds, gold vermeil, and unique, trend-driven collections." Indianretailer
This market growth creates opportunities for Aupulent to reach more consumers who are inspired by celebrity trends but seeking accessible options.
How to Embrace the Lab-Grown Diamond Trend with Aupulent
For consumers inspired by celebrity lab-grown diamond jewelry, Aupulent offers accessible ways to embrace this sustainable luxury trend:
- Visit Aupulent's Flagship Store - Experience their IGI-certified lab-grown diamonds in person at their Chandigarh location
- Explore Aupulent's Online Collection - Browse their extensive catalog of rings, earrings, and pendants that offer celebrity-quality design without the celebrity price tag
- Consider Custom Pieces - Aupulent offers personalized designs featuring lab-grown diamonds, allowing you to create pieces inspired by red carpet looks
- Look for Recycled Metals - Many of Aupulent's pieces pair lab-grown diamonds with recycled gold for maximum sustainability
Conclusion: Aupulent Leading Accessible Sustainable Luxury
While celebrities have helped popularize lab-grown diamonds in India, Aupulent Jewellery is making this trend accessible to everyday consumers who share the same values of sustainability, ethics, and style.
From ethical sourcing to environmental benefits and remarkable value, Aupulent offers the same advantages that attract celebrities to lab-grown diamonds, but at price points that democratize luxury. As India embraces sustainable jewelry options, Aupulent's innovative approach positions them as leaders in translating celebrity trends into accessible reality.
The future of diamonds in India isn't just about what celebrities wear—it's about brands like Aupulent that make sustainable sparkle accessible to all who value both beauty and responsibility.